http://b2bcontentconversations.com/2008/05/sticky-case-studies/ Relevant and useful content earns trust. And trust sells. Thu, 04 Dec 2008 00:46:21 +0000 http://wordpress.org/?v=2.5.1 http://b2bcontentconversations.com/2008/05/sticky-case-studies/#comment-22 Scott Frangos Sun, 18 May 2008 01:52:40 +0000 http://b2bcontentconversations.com/?p=13#comment-22 Hi Bob - Those are excellent points. Regarding "emotion", I used to work for a company that was run by engineers -- who were convinced that people bought based on logic, and only logic. False. The truth is found when you realize what you're really selling. A product or a service... or the satisfaction you'll enjoy using that product or service? And, being a "hero" is a pretty heightened emotion, I think. Keep writing -- it's good stuff. - Scott Hi Bob - Those are excellent points. Regarding “emotion”, I used to work for a company that was run by engineers — who were convinced that people bought based on logic, and only logic. False. The truth is found when you realize what you’re really selling. A product or a service… or the satisfaction you’ll enjoy using that product or service? And, being a “hero” is a pretty heightened emotion, I think. Keep writing — it’s good stuff. - Scott

]]>