Comments on: Walking the Tightrope and Making It Look Easy http://b2bcontentconversations.com/2008/07/walking-the-tightrope-and-making-it-look-easy/ Relevant and useful content earns trust. And trust sells. Tue, 06 Jan 2009 02:29:25 +0000 http://wordpress.org/?v=2.5.1 By: Bob Leonard http://b2bcontentconversations.com/2008/07/walking-the-tightrope-and-making-it-look-easy/#comment-29 Bob Leonard Wed, 09 Jul 2008 17:36:28 +0000 http://b2bcontentconversations.com/?p=28#comment-29 Scott, You're absolutely correct. Evan and I also discussed how design is becoming ever more important; how 'content' includes graphics, audio and video; and how typography affects readership and comprehension. I think anybody in this business has to know something about all those areas AND needs to have a decent understanding of how the technology works. But nobody's professional grade in all the above. I think that your talents and skills in design and technology are very complementary to mine. We ought to do some business together. Scott,

You’re absolutely correct. Evan and I also discussed how design is becoming ever more important; how ‘content’ includes graphics, audio and video; and how typography affects readership and comprehension. I think anybody in this business has to know something about all those areas AND needs to have a decent understanding of how the technology works. But nobody’s professional grade in all the above. I think that your talents and skills in design and technology are very complementary to mine. We ought to do some business together.

]]> By: sfrangos http://b2bcontentconversations.com/2008/07/walking-the-tightrope-and-making-it-look-easy/#comment-28 sfrangos Wed, 09 Jul 2008 16:20:24 +0000 http://b2bcontentconversations.com/?p=28#comment-28 Well done, Bob. It's interesting this "coalescence" of skills. You mentioned two copywriting focuses converging, and I think there's also some graphic knowledge, and publishing skills required of business bloggers. Not to mention technical skills even for user-friendly blog publishing software. Where did all those typewriters go? I remember when "Desktop Publishing" rolled around in the early '90's, and people thought if they bought PageMaker they could be a Graphic Designer, Typesetter, Writer, Printer and Publisher all in one. Professionals know, however, that even in this coalescence there's a limit to how many skills on which Jack can trade before he becomes a master of none. Where is that limit, do you think? - Scott Well done, Bob. It’s interesting this “coalescence” of skills. You mentioned two copywriting focuses converging, and I think there’s also some graphic knowledge, and publishing skills required of business bloggers. Not to mention technical skills even for user-friendly blog publishing software. Where did all those typewriters go?

I remember when “Desktop Publishing” rolled around in the early ’90’s, and people thought if they bought PageMaker they could be a Graphic Designer, Typesetter, Writer, Printer and Publisher all in one. Professionals know, however, that even in this coalescence there’s a limit to how many skills on which Jack can trade before he becomes a master of none. Where is that limit, do you think?
- Scott

]]> By: Mark Schiavone http://b2bcontentconversations.com/2008/07/walking-the-tightrope-and-making-it-look-easy/#comment-27 Mark Schiavone Wed, 09 Jul 2008 13:30:37 +0000 http://b2bcontentconversations.com/?p=28#comment-27 Like it Bob and it encourages me to look for the next post to learn more. Nice Job Mark Like it Bob and it encourages me to look for the next post to learn more.

Nice Job

Mark

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