Just received an analysis of this blog’s Google Analytics by Scott Frangos at WebFadds. The blog is one of the main sources of traffic to the Bolen website, so it makes sense to analyze the traffic here and optimize the blog along with the website. The best news is that you’re out there. You’re spending time and reading these posts.

I was pleasantly surprised to find out that I’ve been getting traffic from Chris Brogan’s blog. Chris is an A list blogger and I commented on a post he did re Honest Content Marketing, because that’s a topic near and dear to my heart. I poked around his blog and found a list he calls “Rock Stars”. I followed the directions to have this blog added to the list, and evidently I passed the test. B2B Content Conversations is at the top of the Marketing category (it’s organized alphabetically). It’s giving me some traffic.

This week’s (it’s actually twice monthly) analytic report also showed that people are highly interested in (guess what?) analytics! And in conversions. This demonstrates that my readers are smart people. Those are the two most important facets of the whole SEO continuum as it relates to closing sales. Traffic is important, but knowing why people came, where they went, and what they did… so you can guide them to where you want them to go and what you what them to do (aka convert) is more important.

The second highest rated post was Keyphrases and a New Definition for the Funnel. Good. Because you’re going to be hearing a lot more about that here, on my site and in my newsletter (coincidentally named ‘The Funnel’). It’s a whole new paradigm, at least to me and I think for most everybody. As I work with Scott to flesh out the term and how it can be leveraged to increase sales for all of us, I’ll explain it.

Speaking of which, I’m wrestling with how much meat to include on these posts. I know you’re interested, but I don’t want to bore you. Why don’t you tell me? Please post a comment and let me know, do you want more detail? Are there specific data points you want to learn about? If you ask for it, I’ll give it to you.

Thanks.

Tags: content, honest, keyphrases, SEO