Today we start to use WordTracker. Picking the most effective keyphrases is extremely important. I want to do it right.

I think it makes sense, at this juncture, to go beyond those keyphrases that are logical; to get past what I understand from my experience. I want to explore more data using the tools in WordTracker.

I’m going to input root words and let WordTracker’s stemming capability reveal the multiple (and there will be MANY) phrase clusters. This is a labor and time intensive process, and the resulting keyphrases are competitive advantages. So, Mr. Honest and Transparent is going opaque around this.

I’ll report on the WordTracker process on Monday, but not on my results.

I’ll also post my Google analytics for this past week tomorrow. I don’t anticipate any changes, though, since I haven’t made any changes to the website yet.