Read the Latest B2B Content Blog in your RSS ReaderAbout Bob Leonard
I’m Bob Leonard. I own and operate Bolen. I have over twenty years of experience marketing technology to businesses.
I held several marketing and sales support positions at Digital Equipment Corporation, Interleaf, GTE and EMC.
As someone who sat across the table from many advertising and PR agency staffers over the years, I have a good idea what companies want from their marketing provider. Bolen doesn’t do ‘branding’. We focus on delivering results. I’ve learned that the most effective actions I can take is to work with your salespeople to build and deliver the tools they need.
I collaborate with many talented people to provide different types of online and offline marketing communications and sales tools for my clients. Whatever you need in the way of marketing and sales support, we can do it. I act as a single point of contact for you and I manage the complexities. Whether it’s done in house or by a subcontractor, Bolen guarantees your satisfaction.
I know I’ve been AWOL for awhile, and I apologize. I’ve literally been so busy I barely had time to eat or sleep. I’ve been working with interactive agencies on good-sized corporate website renovations. I learned a lot and have come up with a productivity tool that’s very helpful in efficiently developing search engine optimized website content.
Website designers… Continue reading Website Content Development...
Just received an analysis of this blog’s Google Analytics by Scott Frangos at WebFadds. The blog is one of the main sources of traffic to the Bolen website, so it makes sense to analyze the traffic here and optimize the blog along with the website. The best news is that you’re out there. You’re spending time and reading these posts.
I won’t retell insights derived from my keyphrase research. If you missed them, you can look back at the past few blog posts. I’m sure I’ll have more insights as I do more keyphrase research. I took what I’ve learned so far and used it to design a new architecture (and navigation) for the site.
The home page… Continue reading Website Navigation as an SEO Tool...