I know I’ve been AWOL for awhile, and I apologize. I’ve literally been so busy I barely had time to eat or sleep. I’ve been working with interactive agencies on good-sized corporate website renovations. I learned a lot and have come up with a productivity tool that’s very helpful in efficiently developing search engine optimized website content.

Website designers… Continue reading Website Content Development...

I won’t retell insights derived from my keyphrase research. If you missed them, you can look back at the past few blog posts. I’m sure I’ll have more insights as I do more keyphrase research. I took what I’ve learned so far and used it to design a new architecture (and navigation) for the site.

The home page… Continue reading Website Navigation as an SEO Tool...

After having an email exchange with Heather Lloyd-Martin, I know I need to take a step back to get a bigger perspective on what I’m doing re website renovation. The net of my exchange with Heather was that I will use fairly competitive, generic keyphrases on my home page.

Those keyphrases will be ‘SEO copywriting’, ‘B2B marketing’ and ‘marketing consulting’, or some variations on those. They won’t… Continue reading Keyphrases and a New Definition for 'Funnel'...

I know it sounds corny, but it’s true. The conference last week was a life-changing event for me. So much of what I learned from the pros (and these people are truly at the top of their professions) coincided with what I’ve learned on my own and what I’ve been espousing to my clients. The puzzle pieces fit together.

Heather is the chair of the Direct Marketing Association’s Search Engine Marketing Council, the author of Successful Search Engine Copywriting (the benchmark work on the subject), and a petite, caffeine-fueled spitfire.

She’s dyed her hair red since this photo was taken, so the ’spitfire’ label really fits.

Heather is one of the very… Continue reading Heather Lloyd-Martin - SEO Copywriting...

This is a critical area in leveraging a website to close business, and Andrew Palmer is a master online marketer. His sweet spot is right at the juncture between content and search engine marketing. The two overlap with each other and with search engine optimization (which is tomorrow’s topic at the conference). I really enjoyed Andrew’s presentation. He’s a no BS guy with a sense of… Continue reading Andrew Palmer - Website Conversion...

I think Evan Schuman’s ‘The Top B2B Communication Mistakes’ whitepaper has spot on advice for today’s B2B content marketer. I boiled it down to its essence here below.

1. Understand Your Prospects and Use That Information

Do you know what your customers’ and prospects’ top ten business concerns are? Most of you probably do. The mistake is not ensuring that all of your content reflects or includes those concerns. Closely review all… Continue reading The Top Seven B2B Communication Mistakes...