After having an email exchange with Heather Lloyd-Martin, I know I need to take a step back to get a bigger perspective on what I’m doing re website renovation. The net of my exchange with Heather was that I will use fairly competitive, generic keyphrases on my home page.

Those keyphrases will be ‘SEO copywriting’, ‘B2B marketing’ and ‘marketing consulting’, or some variations on those. They won’t… Continue reading Keyphrases and a New Definition for 'Funnel'...

This is a critical area in leveraging a website to close business, and Andrew Palmer is a master online marketer. His sweet spot is right at the juncture between content and search engine marketing. The two overlap with each other and with search engine optimization (which is tomorrow’s topic at the conference). I really enjoyed Andrew’s presentation. He’s a no BS guy with a sense of… Continue reading Andrew Palmer - Website Conversion...

I numbered this post because I know there are going to be several on this topic. I think this process, finding those keyphrases that my target prospects use when they’re looking for the services Bolen delivers, is extremely important; and it deserves the hours I’m going to spend in getting it right.

Those keys represent qualified business knocking… Continue reading Choosing Strategic Keyphrases Post #1...

If you’ve read my latest newsletter, you can see it here, you know that I’m embarking on a full scale renovation of my website www.bolencomm.com . I’m not changing the URL, although I’m sure I could come up with something better. But it’s been around for five years, and that alone helps quite a bit in search engine and Alexa rankings.