I won’t retell insights derived from my keyphrase research. If you missed them, you can look back at the past few blog posts. I’m sure I’ll have more insights as I do more keyphrase research. I took what I’ve learned so far and used it to design a new architecture (and navigation) for the site.

The home page… Continue reading Website Navigation as an SEO Tool...

It’s been staring me in the face, and I just didn’t see it. After spending several hours over the past few days trying to find generic keyphrases for the Bolen home page, I finally understood. I couldn’t find any phrases that included ‘B2B’ and generated any volume of traffic. ‘B2B’, in my mind, has been the wide angle lens on the market that Bolen serves. Too bad my prospects don’t… Continue reading Keyword Research as a Positioning Tool...

Each weekend I’ve been looking at the numbers for www.bolencomm.com from Google Analytics. To this point, I’ve been researching and learning how to renovate the site. I haven’t made any significant changes so ups and downs in the statistics have been traceable to offline events.

This week I start to take action, and that action is… Continue reading Maximizing Analytics...

I had just posted my blog yesterday stating that I knew what to do next, when I got a blog posting from Scott Frangos. He owns WebFadds and built my blog for me using the WordPress platform. (Extremely cost effective way to get website functionality with built-in content management, by the way).

The post reminded me that navigation… Continue reading Don't Forget Navigation, Architecture and the Funnel...

The site metrics were terrible this week. Only eighteen visitors and an average time on site of just 17 seconds.

Of the five people who came to the site through a search, only one used a keyphrase that’s appropriate for what Bolen does. That was “advertorials for insurance”. Effective advertorials are one of my strong suits. They require a rare skill set (one that combines journalistic reporting with an ability to… Continue reading Google Analytics - Week of 8/3 thru 8/9...

I numbered this post because I know there are going to be several on this topic. I think this process, finding those keyphrases that my target prospects use when they’re looking for the services Bolen delivers, is extremely important; and it deserves the hours I’m going to spend in getting it right.

Those keys represent qualified business knocking… Continue reading Choosing Strategic Keyphrases Post #1...

If you’ve read my latest newsletter, you can see it here, you know that I’m embarking on a full scale renovation of my website www.bolencomm.com . I’m not changing the URL, although I’m sure I could come up with something better. But it’s been around for five years, and that alone helps quite a bit in search engine and Alexa rankings.