The site metrics were terrible this week. Only eighteen visitors and an average time on site of just 17 seconds.

Of the five people who came to the site through a search, only one used a keyphrase that’s appropriate for what Bolen does. That was “advertorials for insurance”. Effective advertorials are one of my strong suits. They require a rare skill set (one that combines journalistic reporting with an ability to… Continue reading Google Analytics - Week of 8/3 thru 8/9...

This is a critical area in leveraging a website to close business, and Andrew Palmer is a master online marketer. His sweet spot is right at the juncture between content and search engine marketing. The two overlap with each other and with search engine optimization (which is tomorrow’s topic at the conference). I really enjoyed Andrew’s presentation. He’s a no BS guy with a sense of… Continue reading Andrew Palmer - Website Conversion...

Nick Usborne just finished delivering an all day seminar. It was valuable, educational and fun. There’s no way I’ll have time to synopsize it all, but I’ll be using the lessons learned on my site and for clients. As I use what I learned today, I’ll blog about it.

Just a quick overview of today’s highlights:

• online copy is different from print, print copy always belonged to commerce
• online has always belonged to

I’ve been reading a number of sources re selection of keyword phrases, and the one that resonates most with me is Heather Lloyd-Martin. She’s the Direct Marketing Association’s (DMA) top SEO copywriting guru. This post is a condensed version of a whitepaper she wrote about keyphrase selection.

Legacy and Buzzword

Businesses should optimize for two different types of keyphrases.

‘Legacy’ keyphrases are search terms that are common and highly searched upon… Continue reading Choosing Strategic Keyphrases Post #2...

I numbered this post because I know there are going to be several on this topic. I think this process, finding those keyphrases that my target prospects use when they’re looking for the services Bolen delivers, is extremely important; and it deserves the hours I’m going to spend in getting it right.

Those keys represent qualified business knocking… Continue reading Choosing Strategic Keyphrases Post #1...

If you’ve read my latest newsletter, you can see it here, you know that I’m embarking on a full scale renovation of my website www.bolencomm.com . I’m not changing the URL, although I’m sure I could come up with something better. But it’s been around for five years, and that alone helps quite a bit in search engine and Alexa rankings.