I figured this past week’s analytics wouldn’t tell me much. I thought they’d be the same as the week before because I haven’t made any changes to my website yet.

Wrong!

And this taught me a valuable lesson. Actually, retaught me.

Three website related but offline occurrences were different between the two weeks. This week I had much less traffic than… Continue reading Bolen Website Analytics from 7/27 to 8/02...

What does ‘B2B Content Conversations’ mean?

It means that this blog is designed to be a dialogue between me, Bob Leonard, and you. You understand that relevant and useful content (online and off) is the best marketing tool for businesses selling complex products or services to other businesses.

When I use the term ‘content’, I’m referring to copy, or content composed of… Continue reading B2B Content Conversations...