Just received an analysis of this blog’s Google Analytics by Scott Frangos at WebFadds. The blog is one of the main sources of traffic to the Bolen website, so it makes sense to analyze the traffic here and optimize the blog along with the website. The best news is that you’re out there. You’re spending time and reading these posts.

Nick Usborne just finished delivering an all day seminar. It was valuable, educational and fun. There’s no way I’ll have time to synopsize it all, but I’ll be using the lessons learned on my site and for clients. As I use what I learned today, I’ll blog about it.

Just a quick overview of today’s highlights:

• online copy is different from print, print copy always belonged to commerce
• online has always belonged to

This is a follow-on to the last post, ‘Honest and Transparent Marketing’. A buddy of mine pointed out that what successful marketers do is not just compile and deliver the unvarnished truth. It’s much more complex than that. And he’s right. There’s a lot more that goes into it than just straight reporting. There are a number of necessary steps and inputs that result in content that’s relevant and useful… Continue reading Subliminally Persuasive...