I won’t retell insights derived from my keyphrase research. If you missed them, you can look back at the past few blog posts. I’m sure I’ll have more insights as I do more keyphrase research. I took what I’ve learned so far and used it to design a new architecture (and navigation) for the site.

The home page… Continue reading Website Navigation as an SEO Tool...

It’s been staring me in the face, and I just didn’t see it. After spending several hours over the past few days trying to find generic keyphrases for the Bolen home page, I finally understood. I couldn’t find any phrases that included ‘B2B’ and generated any volume of traffic. ‘B2B’, in my mind, has been the wide angle lens on the market that Bolen serves. Too bad my prospects don’t… Continue reading Keyword Research as a Positioning Tool...

This is a critical area in leveraging a website to close business, and Andrew Palmer is a master online marketer. His sweet spot is right at the juncture between content and search engine marketing. The two overlap with each other and with search engine optimization (which is tomorrow’s topic at the conference). I really enjoyed Andrew’s presentation. He’s a no BS guy with a sense of… Continue reading Andrew Palmer - Website Conversion...

I’ve been reading a number of sources re selection of keyword phrases, and the one that resonates most with me is Heather Lloyd-Martin. She’s the Direct Marketing Association’s (DMA) top SEO copywriting guru. This post is a condensed version of a whitepaper she wrote about keyphrase selection.

Legacy and Buzzword

Businesses should optimize for two different types of keyphrases.

‘Legacy’ keyphrases are search terms that are common and highly searched upon… Continue reading Choosing Strategic Keyphrases Post #2...

I numbered this post because I know there are going to be several on this topic. I think this process, finding those keyphrases that my target prospects use when they’re looking for the services Bolen delivers, is extremely important; and it deserves the hours I’m going to spend in getting it right.

Those keys represent qualified business knocking… Continue reading Choosing Strategic Keyphrases Post #1...