I had an interesting phone conversation yesterday with Evan Schuman, founder and CEO of The Content Firm. I had requested use of a whitepaper from his site. I want this blog to deliver relevant and useful information, so I dig deep when researching for it.

Evan’s concern was that I dug too deep. The whitepaper I was interested in is several years old. He didn’t want… Continue reading Walking the Tightrope and Making It Look Easy...