The site metrics were terrible this week. Only eighteen visitors and an average time on site of just 17 seconds.

Of the five people who came to the site through a search, only one used a keyphrase that’s appropriate for what Bolen does. That was “advertorials for insurance”. Effective advertorials are one of my strong suits. They require a rare skill set (one that combines journalistic reporting with an ability to… Continue reading Google Analytics - Week of 8/3 thru 8/9...

On the plus side, there’s plenty of room for improvement. It shouldn’t be difficult to move the numbers.

You can see the actual Google Analytics report here.

The actual traffic numbers aren’t terrible. We don’t need huge amounts of traffic, as long as it consists of our target prospects, and we convert some percentage of them.

There were 52… Continue reading Bolen Website Analytics 7/20 to 7/26...