After having an email exchange with Heather Lloyd-Martin, I know I need to take a step back to get a bigger perspective on what I’m doing re website renovation. The net of my exchange with Heather was that I will use fairly competitive, generic keyphrases on my home page.

Those keyphrases will be ‘SEO copywriting’, ‘B2B marketing’ and ‘marketing consulting’, or some variations on those. They won’t… Continue reading Keyphrases and a New Definition for 'Funnel'...

Have you ever had the experience of buying a new car, and then suddenly you start noticing how many other cars just like it are on the road? There was no appreciable increase of that make and model driving through your town. You just became sensitized to it. That’s what has happened to me in regard to content marketing. That, and the fact that more and more companies are adopting… Continue reading Why is Content Marketing Like a New Car?...